Stop Chasing Leads on Instagram and Facebook. Start Being Taken Seriously on LinkedIn.
SoCopy helps small businesses and trades move from posting for visibility to showing up with authority and generating leads on LinkedIn.
Whether you want it done for you or you want to learn how to do it properly yourself, we help Instagram and Facebook–first businesses build a credible LinkedIn presence that attract better opportunities.
Who Does LinkedIn work for?
SoCopy helps established small businesses and trades move away from relying on Instagram and Facebook and start building a credible, professional presence on LinkedIn.
If social media feels like a constant effort for very little return, or you know your business deserves to look more established online, LinkedIn is the platform where that shift happens.
Most businesses start out on Facebook or Instagram because that’s where everyone tells them to be. Over time, though, those platforms can become noisy, time-consuming, and hard to rely on for consistent enquiries.
LinkedIn works differently. It’s a platform built for business conversations, decision-makers, and trust. Instead of chasing attention, it allows the right people to find you based on what you do and how clearly you communicate it.
SoCopy specialises in helping Instagram- and Facebook-first businesses make that move properly.
We focus on LinkedIn because it rewards clarity, experience, and consistency rather than trends or constant posting. One well-positioned LinkedIn post can often outperform weeks of activity elsewhere, especially for trades and service-based businesses looking to win bigger projects or better clients.
This works particularly well for:-
Trades & Contractors
Local Service Businesses
Consultants & Professional Services
Business owners who are ready to step up a gear!
We offer two ways to work with us, depending on how hands-on you want to be.
For business owners who want LinkedIn handled professionally without adding another task to their week, we provide done-for-you LinkedIn management. This includes strategic content creation, consistent posting, clear messaging, and optional lead generation support, all tailored to your business.
The goal is simple - to help your business look credible, visible, and worth choosing on a platform that actually supports growth.
For business owners who want more control and understanding, we also offer LinkedIn coaching and strategy. Coaching is for those who want to feel confident using LinkedIn themselves, understand what to post and why it works, and stop second-guessing every piece of content. It’s practical, clear, and focused on positioning your business properly rather than chasing engagement.
What makes SoCopy different is that we don’t treat social media as a numbers game. We don’t focus on posting more, following trends, or trying to go viral. Everything we do, whether through done-for-you support or coaching, is centred on positioning, authority, and real business outcomes.
LinkedIn isn’t about being loud; it’s about being clear and credible, and that’s where we do our best work.
If Instagram and Facebook feel like a slog, but you still want visibility, leads, and growth, LinkedIn is worth focusing on.
Whether you want it managed for you or you want to learn how to use it properly yourself, the next step is a conversation about what will work best for your business.
